Arup Catalogue

Arup Co. – Tehran, Iran (2016) – Elevator & Escalator Catalogue
22-page A4 bilingual catalogue (Persian & English) designed for Arup Co.
Role: Graphic Designer & Print Supervisor
Managed layout, product images, and technical data in collaboration with the client’s engineering team. Oversaw the entire process from design to final delivery of the printed catalogue, ensuring quality and accuracy throughout production.

Challenges:

The catalogue contained extensive technical data for elevators and escalators, which needed to be organized clearly and precisely.

Large amounts of tables and specifications had to be formatted in a way that balanced readability with design aesthetics.
A high volume of product images required careful retouching and placement within limited page space.
Delivering a bilingual catalogue within a compact 22-page format while maintaining clarity and brand consistency.