Zak Logo Brand Identity and Logo Design

ZAK LIFT – Logo Design

This logo was designed for ZAK LIFT, a company specializing in elevators and escalators. The goal was to create a wordmark from the company’s name while integrating elements related to elevators and movement.
The Concept
• Arrows symbolizing upward and downward motion were creatively used to shape the letters Z and A.
• The letter K was incorporated in a minimalist form within the structure of the logo.
The result is a bold and professional logo that reflects both the company’s initials and the essence of elevators and vertical motion.
The Process
• Constructing the logo entirely from the brand’s letters
• Using arrows as symbolic elevator elements
• Designing with a minimal and modern style for branding applications