Sinjer Catalogue -52 pages

Sinjer Gas – Product Catalogue (2017)
Designed and managed a 52-page product catalogue for Sinjer Gaz Co, one of Iran’s leading home appliance companies.

Role: Lead Graphic Designer, Print Production Supervisor & Project Manager
Scope: Layout design, photo retouching, typography, color calibration, and print supervision.

One of the main challenges was that, due to the lack of studio photography, the product images had gray tones that risked shifting during the printing process, resulting in unwanted hints of color within the grays. To address this, I applied meticulous retouching and precise color correction, ensuring all images maintained a neutral balance and consistent appearance. Another challenge was managing the large amount of technical data and imagery. Through thoughtful layout design and typography, I reduced clutter and produced a clean, modern catalogue while preserving brand consistency.